July 7, 2021
Travis Scott Fornite Performance

Where music and gaming collide: a 2021 snapshot

The industries of music and gaming, both gigantic in their influence, may be more closely related than you think. When Happy Media launched a dedicated gaming […]
July 1, 2021

Diversification and future proofing in uncertain times

As most of Australia once again knuckles down in a COVID-enforced lockdown, the businesses that diversified their income streams during the first wave will be the […]
June 23, 2021
Twitch and TikTok: the long and short of new media

Twitch and TikTok: the long and short of new media

With every new twist in social media comes new opportunities. Today we’re talking about two of 2021’s freshest players: TikTok and Twitch. Well, calling them ‘fresh’ […]
June 22, 2021
Mac Demarco Influencer Marketing

Authenticity and influencer marketing in music media

In an age where advertisements are everywhere and are increasingly distrusted, it’s imperative that your marketing creates a real connection. We live in a world saturated […]
June 9, 2021
Video game marketing games

How gaming transformed from a niche interest into the world’s biggest untapped marketing resource

When the medium was in utero, not a single brand wanted to touch video games. Now, even the brands who don’t understand gaming in the slightest […]
June 1, 2021
third-party cookies

What does the abolishment of third-party cookies mean for publishers?

Third-party cookies are dead, long live third-party cookies! But how will publishers (and their incumbent advertisers) react to this digital landscape-shifting change?  So you’ve heard the […]
May 20, 2021

Happy Mag nominated in the 2021 Webby Awards

Happy Mag has been nominated in the 2021 Webby Awards alongside Variety, Rotten Tomatoes, Entertainment Weekly, and others. Happy Mag has today been nominated in the […]
December 15, 2020
STFD Happy Mag

STFD: a seated event series by Happy Mag

Challenged with creating engaging events while Sydney slowly eased their COVID-19 restrictions, Happy Mag created STFD. STFD was a three-event series that took place between October […]
June 28, 2019
hockey dad underproof 2019

UNDERPROOF: Creating a once-in-a-lifetime opportunity for emerging musicians

UNDERPROOF is a highly unique gig produced by Happy Mag, offering five up-and-coming bands the opportunity to play alongside a massive headline act. UNDERPROOF has been […]