News

June 23, 2021
Twitch and TikTok: the long and short of new media

Twitch and TikTok: the long and short of new media

With every new twist in social media comes new opportunities. Today we’re talking about two of 2021’s freshest players: TikTok and Twitch. Well, calling them ‘fresh’ […]
June 22, 2021
Mac Demarco Influencer Marketing

Authenticity and influencer marketing in music media

In an age where advertisements are everywhere and are increasingly distrusted, it’s imperative that your marketing creates a real connection. We live in a world saturated […]
June 9, 2021
Video game marketing games

How gaming transformed from a niche interest into the world’s biggest untapped marketing resource

When the medium was in utero, not a single brand wanted to touch video games. Now, even the brands who don’t understand gaming in the slightest […]
June 1, 2021
third-party cookies

What does the abolishment of third-party cookies mean for publishers?

Third-party cookies are dead, long live third-party cookies! But how will publishers (and their incumbent advertisers) react to this digital landscape-shifting change?  So you’ve heard the […]
May 20, 2021

Happy Mag nominated in the 2021 Webby Awards

Happy Mag has been nominated in the 2021 Webby Awards alongside Variety, Rotten Tomatoes, Entertainment Weekly, and others. Happy Mag has today been nominated in the […]
December 15, 2020
STFD Happy Mag

STFD: a seated event series by Happy Mag

Challenged with creating engaging events while Sydney slowly eased their COVID-19 restrictions, Happy Mag created STFD. STFD was a three-event series that took place between October […]
May 29, 2019
Happy mag issue 11 launch

Happy Mag Issue 11 Launch: an official Vivid Sydney event

Every Happy Mag launch is a success, but the magazine’s yearly events with Vivid Sydney always feel that little bit extra special. Over the weekend Happy […]