June 23, 2021
Twitch and TikTok: the long and short of new media

Twitch and TikTok: the long and short of new media

With every new twist in social media comes new opportunities. Today we’re talking about two of 2021’s freshest players: TikTok and Twitch. Well, calling them ‘fresh’ […]
June 22, 2021
Mac Demarco Influencer Marketing

Authenticity and influencer marketing in music media

In an age where advertisements are everywhere and are increasingly distrusted, it’s imperative that your marketing creates a real connection. We live in a world saturated […]
June 9, 2021
Video game marketing games

How gaming transformed from a niche interest into the world’s biggest untapped marketing resource

When the medium was in utero, not a single brand wanted to touch video games. Now, even the brands who don’t understand gaming in the slightest […]
June 1, 2021
third-party cookies

What does the abolishment of third-party cookies mean for publishers?

Third-party cookies are dead, long live third-party cookies! But how will publishers (and their incumbent advertisers) react to this digital landscape-shifting change?  So you’ve heard the […]