Who Is Happy Media?
Happy Media's network directly connects with thousands of arts and music lovers aged between 18-35 every single day.
Happy Mag Online
ONLINE MUSIC & CULTURE PUBLICATION
Engaging and thought provoking long form articles and videos from the main stream to the fringes of music, art and culture, our writers are passionate about shining a light in new and culturally relevant places.
Happy Mag in Print
NATIONAL QUARTERLY PRINT MAGAZINE
The best of Happy Mag distilled and edited to perfection and presented in a world class, perfect bound, uncoated 80 page coffee table quarterly edition which finds it's way into the homes of smart and creative people.
Enmore Audio
ONLINE AUDIO AND TECH PUBLICATION
Australia's only Music Gear and Tech publication with a world class analogue and digital recording facility, Enmore Audio strives to educate and entertain with stories that matter.
Underproof
ALL AGES EVENTS AND WORKSHOPS
Recognising the importance of fostering the next generation of artists and musicians UNDERPROOF hosts all ages Events and Workshops Australia wide to help nurture the seeds of creativity and help pave the way for careers in the arts.
Needle In The Hay
AUSTRALIA'S LARGEST MUSIC COMP
Firmly established as Australia's 'must enter' music competition, Needle in the Hay brings together both emerging and established artists in a national annual competition that gives young talent what they need when they need most of all.
Music People
ONLINE AUDIO AND TECH PUBLICATION
Music People is Australia's only free online directory which serves to connect those in the music industry with skills and services with others who are seeking those skills and services. No paid listings, no preferential positioning.What We Do
Bespoke Partner Events
With a proven track record of over-capacity shows and one-off activations, an event partnering with Happy Media plugs you directly into the artists, influencers and culture we've cultivated over a number of years. Having filled venues all across Sydney, we've firmly established ourselves as live music tastemakers, consistently delivering some of Australia's most talked-about lineups.
Daily Morning News Segment
Every morning Happy reports the news our audience wants to hear, engaging thousands of people each day. In a two-to-three minute segment streamed live to Facebook, Happy Mag's daily news offers hyper-consistent coverage upon one of our most recognised and most viewed channels. From the day's best new music releases, to big issues that impact culture more broadly, Happy's daily news segment is curated carefully to peak interest in our online audience.
An Original Happy Media TV Show
Music Life is Happy Mag's weekly online television show. With interviews, news bulletins, long-form video features, and live performances, Music Life brings together all of Happy's best multimedia content into one program. Hosted by Happy staff, the show is a cohesive series of segments that dig deep into big topics, shine a light on emerging artists, and welcome guests from across the music industry.
Content Verticals
Happy Mag's annual NZ Week is an entire week of online content dedicated to New Zealand’s incredible catalogue of artists, musicians, labels, and businesses that foster and support creative communities. Already, we include NZ artists in our tastemaking processes - from opening entries to our Needle In The Hay vinyl comp to New Zealand, to regularly profiling and covering the nation’s artists - but for one week every year, New Zealand becomes our primary focus.
Complete In House Production
With a world-class recording studio and production space in our arsenal, Happy Media's in-house creative team is able to regularly publish top-quality video content that's engaging, dynamic, and highly sought after. These include our Live At Enmore studio sessions which have featured live sets from some of the country's biggest and best touring artists, our EQ video segments which take an in-depth look at some of music's greatest myths, our Happy Places video series, and much more.
Our Story
Happy are an experienced force in the Australian youth culture space with a proven track record of amplifying brands and integrating them into the vernacular of the hardest to reach and most highly sought after demographics: 18-35. Our editorial content comes from a place of unadulterated passion for music, art and culture which solidifies our integrity and grants us a unique position in the hearts and minds of our readers.
This is a result of our team being active participants in the creative industries from touring musicians, to managers and exhibition curators, giving our content a stamp of authenticity. Happy’s audience value us as a respected source of quality control as we understand their taste, preferred methods of consumption and mirror their values.
Social Habits
Age Groups
Locations
Reaching A Loyal And Engaged Audience
Happy is a leading tastemaker & influencer in emerging music, art and culture providing our partners access to a young, progressive and culturally tuned-in audience.
461,499
Monthly Page Views
187,601
Monthly Unique Visitors
3.42
Minutes On Site Per Visitor
5,656
Monthly Links Explored
5,656
Monthly Links Explored
Latest work and Activations
Case Studies
Bluesfest 2018 + Bluesfest Touring
BRIEF: Increase Bluesfest visibility and ticket sales to a youth audience.
WHAT WE DELIVERED: A score of shareable content at a time where ticket sales were in focus. This included long-form features, viral videos and more, selling Bluesfest to an audience which they had yet to capture.
• 16 x Editorial Features (Pre-Event)
• 1 x Event Review
• 5 x Facebook Video Shares
• 2 x Instagram Posts
• 10 x Weeks of Onsite Banners
• 6 x Newsletter Ad Placements
• 2 x Solus EDMs
RESULTS: Happy Mag has become a go-to media partner for Bluesfest and Bluesfest touring. 500,000+ video views, 250,000+ page views to Bluesfest website, 1,500,000+ impressions over the campaign’s duration.
Young Henrys 2018
BRIEF: Increase Young Henrys’ visibility to an engaged youth and music audience.
WHAT WE DELIVERED: A year-long campaign delivered at a critical time in the brand’s growth. This included product at Happy Mag events, coverage of key initiatives, plus product placement in ongoing photographed interviews and Live At Enmore series.
• 20 x Editorial Features
• 10 x Branded Video Content
• 5 x Branded Event Partnerships
• 8 x Instagram Posts
• 10 x Weeks of Onsite Banners
• 24 x Newsletter Banner Placements
• 4 x Full Page Print Ads
RESULTS: Young Henrys has grown to become a household name within the Australian live music space. 500,000+ video views, 6 branded events, 100+ branded photos, and constant media attention over a 12 month period.
42 Below
BRIEF: Highlight 42 Below brand activation at Subsonic and Return To Rio music festivals.
WHAT WE DELIVERED:Two branded suites of professional photography at Subsonic and Return To Rio. An additional, highly shareable editorial feature was also created.
• 2 x Branded Photography Suites
• 2 x Instagram Posts
• 3 x Editorial Features
RESULTS: Over 100 branded photos and a greatly increased brand visibility in festival season.
Fender - California Series
BRIEF: Promote Fender’s new California Series range.
WHAT WE DELIVERED: 2 filmed studio performances with artists Alex Lahey and Sloan Peterson, plus symbiotic editorial coverage and digital advertising.
• 2 x Branded Video Content
• 1 x Branded Event Partnership
• 2 x Instagram Posts
• 3 x Editorial Features
• 2 x Weeks of Onsite Banners
• 1 x Full Page Print Ad
• 1 x Newsletter Banner Placement
RESULTS: 56,000 combined video views, 200,000+ advertising impressions, 60,000+ editorial impressions.
VIVID 2018
BRIEF: Put on an event as part of Vivid 2018.
WHAT WE DELIVERED: Happy Mag’s first photographic print issue was launched at The Lady Hampshire Hotel with six live music performances and a week-long art exhibition. The event was at capacity.
• 1 x Event Curation and Execution
• 1 x Photography at Event
• 1 x Videography at Event
• 3 x Branded Video Content (Pre-Event)
• 6 x Editorial Features
• 4 x Weeks of Site Takeover Banners
• 8 x Weeks of Onsite Banners
• 8 x Newsletter Banner Placements
• 2 x Solus EDMs
RESULTS: 2,000,000+ total campaign impressions, 1,200 event responses, 250 printed magazines given away on the night.
Splendour In The Grass 2018
BRIEF: Promote visibility and tickets sales for Splendour In The Grass.
WHAT WE DELIVERED: A combined digital/native content campaign including advertising, editorial, filmed performances, professional photography, and more. Additional coverage was conducted on-ground at the festival.
• 3 x Branded Video Content
• 10 x Editorial Features
• 1 x Photography at Splendour In The Grass
• 4 x Weeks of Onsite Banners
• 5 x Newsletter Banner Placements
• 2 x Solus EDMs
RESULTS: 1,000,000+ total campaign impressions per year. Happy Mag has a 100% client retention rate since beginning work with Splendour In The Grass.